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SportPesa Signs With Football Manager

SportPesa Signs With Football Manager


SportPesa has agreed to a five-year deal to become an official partner of the popular Football Manager computer game by Sports Interactive, following a successful trial in January 2017.

Football Manager is one of the best-selling computer games of all time and traces its roots in the Sinclair Spectrum computer game, developed by Addictive Games in 1982, which sold over a million copies world-wide by 1992.

The current Football manager game started life in 2004 and took the game to the next level with added realism including pre- and post-match info, player contracts and even manager “mind games”. There was even a documentary film about the game released in the UK in 2014.

As part of the SportPesa partnership, Football Manager will feature in-game advertising during matches and there will be dual-branded content and competitions available on SportPesa’s social media channels.

SportPesa’s Head of Marketing, Shaun Simmonds, said; “We’re thrilled to finalise this partnership with Football Manager. The game is rightfully adored by thousands of football fans all over the world and is recognised as a footballing institution”.

Football Manager 2018 is available from the official website for the PC (Windows and Linux) as well as for the Mac.

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